Make your website more useful with AI that understands the context.

Add useful AI features to the website or online store you already run. Help visitors find the right information or products, guide them through enquiries, and connect appropriate requests to your business processes. We can also build tools that help your own team manage content and incoming work behind the scenes.

Discuss a website feature
Illustrative

What this can include

  • Natural-language site and product search

    Visitors describe what they need in their own words and get results drawn from your approved content and catalogue.

  • Product discovery and comparison

    Guided selection that narrows options by requirement and lays the differences out side by side.

  • Guided enquiries

    A vague request becomes a structured enquiry that captures required details and flags what is missing.

  • Support triage with a human handover

    Routine questions answered from approved material; anything complex passed to a person with the context attached.

  • Content help behind the scenes

    Product copy or help-centre updates drafted for an editor to review before anything is published.

Illustrative workflow

From a visitor’s question to a structured enquiry

  1. A visitor describes their requirements.

  2. Matching products are found in approved catalogue data.

  3. Options are compared on the details that matter.

  4. The visitor submits a structured enquiry.

  5. Sales staff review it in the system they already use.

What you get

  • An embedded feature designed for your site, which need not be a floating chat bubble
  • Connections to your catalogue, CRM or helpdesk where their interfaces allow
  • Content rules for what the public experience may and may not answer
  • Testing against real visitor questions and awkward edge cases
  • Monitoring of questions, handovers and unanswered requests

Integration and data considerations

  • WordPress, commerce platforms and custom sites are assessed individually. Compatibility depends on the version, plugins and available interfaces.
  • Public visitors only see approved public material.
  • Looking up a customer’s own records needs verified sign-in and record-level access. An order number or email address alone is never enough.

How people stay in control

  • No unsupervised publishing, discounts, refunds or commitments.

  • Complex or sensitive requests go to a person.

  • An enquiry starts a reviewed internal process, not an automatic promise.

Questions about ai for websites and e-commerce

Does it have to be a chatbot?

No. It can be a smarter search box, a product selector, a guided form or a comparison view. The interface should suit the decision your visitors are making.

Can it look up a customer’s orders?

Only behind verified sign-in, with access limited to that customer’s own records. An order number or email address is not treated as proof of identity.

Will it work with our platform?

We assess your site, its version and the interfaces available before committing to an approach.

Discuss a website feature.

Describe the process, the systems involved and where the work gets stuck. You don’t need a finished technical brief.

Discuss a website feature